Please note that as a Cast Member: All content represent my views/opinions and are in no way affiliated with the Walt Disney Company.
I was on Twitter yesterday and I saw @Forbes tweet the following:
"Disney sold $1 billion in Frozen-licensed merchandise last year (link)"Which isn't very surprising because Frozen was released November 2013 and started building momentum during the beginning of 2014. What does surprise me is that Walt Disney CEO Bob Iger has mentioned that Frozen is considered to be one of Disney's top 5 properties...after less than 2 years.
With the spotlight all over Frozen, Big Hero 6 quietly became one of Disney's biggest box-office hits. Oh, it also won an Oscar for Best Animated Feature, but who cares about that when Cinderella was featuring an all-new Frozen short right? I don't recall Paperman or Feast getting merchandise, but Disney was quick to design merchandise for Frozen Fever. I've seen more merchandise for Frozen Fever than Big Hero 6. That's just sad.
Who had the chance to meet Baymax and Hiro Hamada? Not many. If I knew that Disney was only going to keep their meet n' greet for less than 3 months, then I would've stayed in that 2-hour line on that December day. How many of you got to meet Anna and Elsa? Probably a good amount of you because Disney has had a special Frozen Fun extravaganza in Disney's California Adventure since January 7, 2015. There was so much marketing for this, it pretty much eliminated any signs of Big Hero 6. Let me remind you that BH6 was released the first week of November. After 2 months, Baymax and Hiro were pulled from Tomorrowland and Arendelle took over DCA.
I remember how disappointed I was as a guest when I visited Animation Academy and they only offered to draw Olaf. Their headline being "Do you want to draw a snowman?" No, I wanted to draw BAYMAX! Frozen was 14 months ago. Big Hero 6 was 3 months ago.
In my honest opinion, I would've preferred a re-creation of San Fransokyo instead of Arendelle. Don't get me wrong, what Disney did in a short span of time to design the snow play area and the meet n' greet spots for Anna, Elsa, and Olaf is impressive. It makes ZERO sense for Arendelle to have a club/dance scene with alcohol. That's not magical at all. I have some other opinions on the Frozen Fun extravaganza, but I don't want to drag this post along. I'm glad Frozen Fun will be over after May 21st. Sorry, not sorry.
Disney has milked out as much as they could from their Frozen franchise and unfortunately Big Hero 6 will always live under the shadows. Why? There are a couple of reasons:
Disney has milked out as much as they could from their Frozen franchise and unfortunately Big Hero 6 will always live under the shadows. Why? There are a couple of reasons:
- Disney underestimated the amount of praise and popularity Big Hero 6 was going to receive.
- Disney had a lot on its production plate for 2015: Cinderella in March, Age of Ultron and Tomorrowland in May, Inside Out in June, Ant-Man in July, The Good Dinosaur in November, and Star Wars in December.
Look at that line-up. No wonder Disney wasn't able to market and produce merchandise for Big Hero 6. They have 2 Pixar productions, their flagship Marvel film, and the beginning of another Star Wars trilogy to budget for in 2015. On the bright side, a recent report has claimed that Stan Lee confirmed a Big Hero 7 sequel. (link) I'm really hoping that this is true because the Marvel and Disney Animation Studio team deserve it.
Until then, Baymax will be waiting in his docking station charging awaiting for the call to suit up.
Until then, Baymax will be waiting in his docking station charging awaiting for the call to suit up.
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